Online gambling and addiction: why it’s harder to stop
Online gambling platforms tempt gamblers to come back for more, through the use of promotions and incentives, such as free bets to newcomers. It doesn’t take up additional time, and there’s little physical effort to be made. Because people don’t have to physically enter a gambling venue to be able to place a bet or gamble, that barrier to participation has been removed. It will be taking you away from work and relationships, and become very obvious where you are focusing time and priorities. Sorry, the comment form is closed at this time.
While smart TVs are not yet as optimized for online gambling as smartphones or desktops, the trend is shifting. To tackle the illegal online gambling market, we have introduced new powers for the Gambling Commission so it can more effectively take action against the black market through provisions in the Home Office’s recent Criminal Justice Bill. This is outside the scope of this consultation but has been considered as part of the Gambling Act Review and is covered in the gambling white paper. The majority of these related to proposals outside of the scope of this consultation, including recommendations for further action on advertising and changes to game design and customer-led tools.
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Such account-based protections will be further strengthened by proposals for new obligations on operators to conduct checks to understand if a customer’s gambling is likely to be unaffordable and harmful, in the form of frictionless financial risk checks. Around 20% of customers currently choose to stake over £5 on a spin at least once a year (so will be impacted by this measure), but only 0.6% of all spins are over £5. In addition to the formal consultation responses, we also received survey results from 3,898 members of the campaigning organisation 38 Degrees and a petition set up by GWL signed by 12,775 people.
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High-definition video and real-time gameplay create an immersive experience. A more fluid way to play casino games on a smart TV is by casting or mirroring your screen from a smartphone, tablet, or laptop. Several industry respondents provided suggestions for the length of time required to implement stake limits. Many respondents cited evidence showing that young adults may be particularly vulnerable to gambling-related harm and felt that this justified greater protections either in the form of a separate stake limit or otherwise.
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Most advocated for a minimum implementation period of 6 months and suggested that a longer period would be required for age-based stake limits. However, we acknowledge that the implementation of a separate stake limit adds a layer of complexity for businesses in making the necessary changes to software. We believe the evidence justifies increased protections for this cohort, including a separate lower stake limit. Some suggested the existing safeguards for this cohort are sufficient (and will be further strengthened via financial risk checks) and that separate stake limits would be disproportionate and largely ineffective.
Some respondents also referenced evidence that some ethnic minority groups have a higher risk of problem gambling or being an affected other. A few respondents cited evidence that people with learning disabilities / on the spectrum of learning needs are at a greater risk of suffering gambling-related harms. Several respondents highlighted the difference in problem gambling rates between men and women. A separate limit for young adults aligns with the wider government approach to gambling of targeted and evidence-based interventions for those at risk, while not unduly restricting others.
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These were considered separately to the case for a lower limit for young adults, which is discussed in Part 3 below. In line with the white paper commitment, the consultation outlined 4 options for consideration. If any of these descriptions prove too narrow to effectively deliver the policy intent, then both the government and the Gambling Commission will look to revise it. These respondents disagreed for different reasons, with some saying it was unclear, others arguing it was too restrictive, and others saying it was not restrictive enough and might contain loopholes. A frequently expressed opinion amongst industry respondents was to keep the description exactly aligned with the already established and widely understood Gambling Commission definition. Some operators responding to the consultation raised technical concerns about the description, where the proposed wording extended the definition established by the Gambling Commission in 2021 in an effort to ensure boundary pushing products are captured.
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The imposed limit should serve as a maximum stake which customers can choose to stake up to, rather than as a new default which operators drive customers towards, or which is otherwise seen as objectively ‘safe’. We believe these limits will achieve the government’s stated objectives of reducing the risk of gambling-related harm, with a lower risk of unintended consequences and less disruption to the majority of gamblers who do not suffer harm. This extensive selection ensures an engaging and high-quality gaming experience for your audience. Our support team is ready to address any technical issues promptly, including incident management support, system error resolution, and troubleshooting gameplay problems.
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Online it’s easier for someone to set up an account and avatar, lie about their age, and start gambling. Internet gambling sites provide little in the way of gatekeeping. Casinos have age limit laws, and in some places will not let someone who is overly intoxicated place a bet. This means that it is easier to lose large sums of money very quickly, and not really register. But online, you simply add a credit card and keep charging payments to it. The odds are sometimes lowered, and most of the time, the gambler will win.
Developers are already exploring simplified versions of games tailored to TV interfaces, such as one-click slots or roulette with basic navigation. Technologies like Google Chromecast, Apple AirPlay, and Samsung Smart View allow you to stream your casino session to your TV in real time. Not all games display correctly, and filling out forms can be inconvenient. Platforms offering access to top non-GamStop casino options are increasingly exploring compatibility with smart TVs as part of their user experience strategy. Some respondents felt that this discrimination would be unfair and put young adults at a disadvantage when gambling online.
The consultation was published alongside a consultation stage impact assessment to help inform respondent’s views. The introduction of a statutory levy on gambling operators will also ensure independent, long-term and trusted funding for high quality research to inform policy and regulation. In addition, in the time since consulting, we have looked to build on our evidence base by formal data requests to industry and carrying out desk research. We are grateful to the respondents who highlighted important evidence as part of their submissions.
Some noted that many gambling operators already offer additional protections for customers aged 18 to 24 such as restrictions on high-value customer schemes, lower deposit limits, and bespoke social media advertising requirements. Others felt that a two-tier approach to stake limits would only serve to generate further disparity with the land-based sector where the same limits are consistent across all adults. 34% of consultation respondents were in favour of a universal limit of £2 across all adult age groups as the lowest limit within the consultation range. There were a number of views on whether additional protections are needed for young adults and whether a separate lower stake limit should be implemented.
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Respondents suggested that multiple definitions in legislation and regulation would cause confusion and technical challenges for the categorisation of games, as well as potentially unintentionally capturing games outside of scope of the limit. Some respondents called for regular reviews of the description to future-proof its relevance to new online gambling products. To ensure the statutory instrument introducing the maximum stake limit is fully effective, we need to ensure a common understanding and also ensure the chosen definitions capture all intended products without driving unintended consequences. The data also showed that very few people stake at high levels for most of their slots gambling.
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There are also multiple live blackjack variants that include extra features and rules to add new dimensions to the games, often making them more dynamic and fast-paced than traditional blackjack tables. Winnings are determined by the game being played, the likelihood of a win and the amount of money that’s been staked during the round. If the player wins the round they’ll get their stake back, plus their winnings. This is how much the player is willing to gamble for each round of the game, whether that be the spin of a slot game or a round of blackjack. The TV can act as a supplementary device for immersive visuals and social gameplay.
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Following a public consultation, which ran from 26 July to 4 October 2023, and analysis of the responses to the consultation, the government will introduce a statutory maximum stake limit of £5 per spin for adults aged 25 and over. These tools provide valuable insights into various aspects of your online casino operations, allowing you to make data-driven decisions to optimise your business strategies. We have a dedicated casino marketing team that collaborates closely with gaming providers and operators to facilitate effective marketing and player acquisition strategies. With Local Jackpot functionality, prizes are awarded only to your players, driving higher engagement, stronger loyalty, and full control over your jackpot experience. Open up exciting customised journeys and offer exciting rewards to your loyal players.
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